This is the "Finding articles" page of the "Marketing" guide.
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Last Updated: Nov 18, 2015 URL: Print Guide RSS Updates

Finding articles Print Page

Marketing Keywords

Advertising/marketing effectiveness


Business-to-business marketing

Competitive intelligence

Consumer advertising

Consumer behavior

Customer relations

Customer Relationship Management

Customer retention

Customer service

Ethnic marketing

Global marketing

Guerilla marketing

Marketing ethics

Marketing management

Marketing plans

Marketing research

Marketing strategy

Marketing to children/youth

Marketing to different generations

Marketing to women

Polls & surveys

Public Relations


Social media

Social networks

Social responsibility


Target marketing





Welcome to the Marketing Research Guide. Walsh College has a number of electronic and print resources for Marketing students. If you need assistance, contact a librarian at the Troy or Novi campus.

Walsh College Databases

Use the following databases to search for articles in scholarly journals, trade magazines or business publications, and industry, company, and product reports. Databases can be accessed through the Walsh College portal.

Subject Guide

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Dianne White
Contact Info
248.823.1338 (Troy)
248.679.1410 (Novi)
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Database help

If you need help searching a database, call a reference librarian or use the resources below:


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