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Last Updated: Nov 20, 2017 URL: http://researchguides.walshcollege.edu/google_for_business Print Guide

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Terms of Service - Jacob Silverman
Call Number: HM 851 .S554 2015
ISBN: 9780062282460
Publication Date: 2015-03-17
Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystallizes the current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms--Facebook, Google, Twitter, and others--to mine our personal data for advertising revenue: an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture, explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip."--Publisher description.

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How Google Works - Eric Schmidt; Jonathan Rosenberg; Larry Page (Foreword by); Alan Eagle (As told to)
Call Number: HD9696.8.U64 G66647 2014
ISBN: 9781455582341
Publication Date: 2014-09-23
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives.' The management maxims ('Consensus requires dissension,' 'Exile knaves but fight for divas,' 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history

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How to Find Out Anything - Don MacLeod
Call Number: ZA3075 .M33 2012
ISBN: 9780735204676
Publication Date: 2012-08-07
"In How to Find Out Anything, master researcher Don MacLeod explains how to find what you're looking for quickly, efficiently, and accurately--and how to avoid the most common mistakes of the Google Age. Not your average research book, How to Find Out Anything shows you how to unveil nearly anything about anyone. From top CEOs' salaries to police records, you'll learn little-known tricks for discovering the exact information you're looking for. You'll learn: - How to really tap into the power of Google, and why Google is the best place to start a search, but never the best place to finish it. - The scoop on vast yet little-known online resources that search engines cannot scour, such as refdesk.com, ipl.org, the University of Michigan Documents Center, and Project Gutenberg, among many others. - How to access free government resources (and put your tax dollars to good use). - How to find experts and other people with special knowledge. - How to dig up seemingly confidential information on people and businesses, from public and private companies to nonprofits and international companies"--Provided by publisher.

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In the Plex: How Google thinks, works, and shapes our lives - Steven Levy
Call Number: HD9696.8.U64 G6657 2011
ISBN: 9781416596585
Publication Date: 2011-04-12
The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing tail lights: trying to crack the social code.

Summary:
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time.

 
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