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Last Updated: Nov 8, 2017 URL: http://researchguides.walshcollege.edu/Entrepreneurship Print Guide RSS Updates

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Small Business Marketing

Books available at the Walsh College Library

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Creating a successful marketing strategy for your small new business - Stasch, S.F.
Call Number: HF5415.13 .S8573 2010
ISBN: 9780313382468
Publication Date: 2010



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Building buzz to beat the big boys: word-of-mouth marketing for small businesses - O'Leary, S.
Call Number: HF5827.95 .O44 2008
ISBN: 9780313345982
Publication Date: 2008

Marketing without advertising - Phillips, M.
Call Number: Available online in Ebsco Ebooks database
Publication Date: 2005


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Big business marketing for small business budgets - McMurtry, J.M.
Call Number: HF5415.13 .M3694 2003
ISBN: 0071405976
Publication Date: 2003
Also available online in Ebsco Ebooks database

 

Marketing Plans--Books

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The Successful Marketing Plan - Scott W. Cooper; Steve Wehrenberg; Roman G. Hiebing
Call Number: HF5415.13 .H523 2012
ISBN: 9780071745574
Publication Date: 2011-10-06

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The marketing plan - Cohen, W.A.
Call Number: HF5415.13 .C6348 2005
ISBN: 0471230596
Publication Date: 2005

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The one day marketing plan: Organizing and completing a plan that works - Hiebing, R.G., and Cooper. S. W.
Call Number: HF5415.13 .H518 2004
ISBN: 0071395229
Publication Date: 2004


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Marketing your business: A guide to developing a strategic marketing plan - Nykiel, R.A.
Call Number: HF5415.135 .N957 2003
ISBN: 0789017695
Publication Date: 2003


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Marketing the e-business - Harris, L. & Dennis, C.
Call Number: HF5415.1265 .H27
ISBN: 0415256003
Publication Date: 2002

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Marketing plans that work - McDonald, M.H.B.
Call Number: HF5415.13 .M3154 2002
ISBN: 0750673079
Publication Date: 2002

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Preparing the marketing plan: AMA marketing toolbox - Parmerlee, D.
Call Number: HF5415.13 .P3248 2000
ISBN: 0658001345
Publication Date: 2000

 

Branding--Books

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Designing B2B Brands - Brian Resnick; Carlos Martinez Onaindia
Call Number: HF5415.1255 .M374 2013
ISBN: 9781118457474
Publication Date: 2013


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The essential brand book: over 100 techniques to increase brand value - Ellwood, I.
Call Number: HD69.B7 E45 2002
ISBN: 0749438630
Publication Date: 2002

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Crafting the Perfect Company Name - George B. Blake; Nancy Blake-Bohne
Call Number: HD69.B7 B53 1992
ISBN: 155738200X
Publication Date: 1991-06-01

Marketing Resources

For more information about marketing, including demographics and industry research, see the library's Marketing Research Guide. 

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