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Research Bibliographies  

List of books arranged by subject
Last Updated: Sep 11, 2017 URL: http://researchguides.walshcollege.edu/bibliographies Print Guide

Social Networking and Marketing Print Page
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Books on Social Networking and Marketing

Subjects to Search:
communication in marketing
electronic commerce
Facebook (electronic resource)
interactive marketing
Internet--social aspects
Internet advertising
Internet marketing
online social networks
social marketing
social media
social media--economic aspects
Twitter
viral marketing
weblogs
Web 2.0

Aroncyzk, M., & Powers, D. (Eds.). 92010). Blowing up the brand: Critical perspectives on promotional culture. New York, NY: P. Lang. (HD 69 .B7 .B575 2010)

Berkman, R. (2008). The art of strategic listening: Finding market intelligence through blogs and other social media. Ithaca, NY:
Paramount Market. (HF 5415.2 .B5473 2008)

Barger, C. (2012). The social media strategist: Build a successful program from the inside out. New York, NY: McGraw-Hill. (HM 851.B36665 2012)

Blanchard, O. (2011).  Social media roi: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que. 
   (HM 742 .B53 2011)

Brown, M. K., Huettner, B., & James-Tanny, C. (2007). Managing virtual teams: Getting the most from wikis, blogs, and other collaborative tools. Plano, TX: Jones & Bartlett Learning. E-Book.

Buss, A., & Strauss, N. (2009). Online communities handbook: Building your business & brand on the web. Berkeley, CA: New Riders. (HF 5415.1265.B88 2009)

Carr, D. F. (2014). Social collaboration for dummies. Hoboken, NJ: John Wiley and Sons. (HD 69 .S8 .C364 2014)

Casarez, V., Cripe, B., Sini, J., & Weckerle, P.  (2009). Reshaping your business with Web 2.0: Using the new collaborative technologies to lead business transformation. New York, NY: McGraw-Hill. (HD 45 .R392 2009)

Curtis, J. C., & Giamanco, B. (2010). The new handshake: sales meets social media. Santa Barbara, CA: Praeger. (HF 5438.25 .C87 2010)

Deckers, E. (2013). Branding yourself: How to use social media to invent or reinvent yourself. Indianapolis, IN: Que Publishing. (HD 69 .S8 .D43 2013)

Funk, T. (2009). Web 2.0 and beyond: Understanding the new online business models, trends, and technologies.  Westport, CN: Praeger. (HF 5548.32 . F863 2009)

Gillin, P. (2009). Secrets of social media marketing: How to use online conversations and customer communities to turbo-charge your business! Fresno, CA: Quill Driver Books.((HF 5415.1265 .G55 2009)

Gossieaux, F., & Moran. E. K. (2010). The hyper-social organization: Eclipse your competition by leveraging social media. New York, NY: McGraw Hill. (HD 30.2 .G66 2010)

Haslam, D. R. (2009). The Twitter workbook: A user's guide to the whys, hows and whos of the Twitterverse. Plymouth, MI: HMSI Publications. (HM742 .H37 2009)

Halligan, B., & Shah, D. (2010). Inbound marketing: Get found using Google, social media, and blogs. Hoboken, NJ: John Wiley & Sons, Inc. (HF 5415.1265 .H353 2010)

Kirkpatrick, D. (2010). The facebook effect: The inside story of the company that is connecting the world. New York, NY: Simon & Schuster. (HD 9696.8 .U64 .F335 2010)

Levinson, J. C., & Gibson, S. (2010). Guerrilla social media marketing. Irvine, CA: Entrepreneur Press. (HF 5415.1265 .L4812 2010)

Lincoln, J. (2016). Digital influencer: A guide to achieving influencer status online.  [Place of publication not identified]: Createspace Independent Publishing.  (HF5415.I265.L56 2016)

Loren, J. (2013). Pinterest for business: How to pin your company to the top of the hottest social media network. Indianapolis, IN: Que Publishing. (HF 5415.1265 .L67 2013)

Miles, J. (2013). Pinterest power: Market your business, sell your product, and build your brand on the world’s hottest social network. New York, NY: McGraw-Hill. (HF 5415.1265.M538 2013)

Miles, J. (2014). YouTube marketing power: How to use video to find more prospects, launch your products, and reach a massive audience. New York, NY: McGraw-Hill. (HF 5415.1265 .M5384 2014)

Penenberg, A. L. (2009). Viral loop: From Facebook to Twitter, how today's smartest businesses grow themselves. New York, NY: Hyperion. (HF 5415.1265 .P46 2009)

Powell, G. R., Groves, S. W., & Dimos, J. (2011). ROI of social media: How to improve the return on your social marketing investment. Hoboken, NJ: Wiley (HF 5415.1265 .P69 2011)

Ryan, D., & Jones, C. (2009).  Understanding digital marketing: Marketing strategies for engaging the digital generation.  Philadelphia, PA: Kogan Page. (HF 5415.1265. R93 2009)

Safko, L, & Brake, D. K. (2009). The social media bible: Tactics, tools, & strategies for business success. Hoboken, NJ: John Wiley & Sons, (HF 5415.1265 .S24 2009)

Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff. New York, NY: Prentice Hall. (HF 5415.1265 .S49 2009)

Shuen, A. (2008). Web 2.O: A strategy guide. Cambridge, MA: O'Reilly. (TK 5105.8817 .S48 2008)

Silverman, J. (2015). Terms of service: Social media and the price of constant connection. New York, NY: Harper. (HM 851 .S554 2015)

Tuten, T. L. (2008). Advertising 2.0: Social media marketing in a Web 2.0 world.  Westport, CN: Praeger. (HF 6146 .I58 .T88 2008)

Vaynerchuk, g. (2011). The thank you economy. New York, NY: Harper Business. (HF 5415.V396 2011)

Weinberg, T. (2009). The new community rules: Marketing on the social web. Sebastopol, CA: O'Reilly.  (HF 5415.1265 .W45 2009)

Weber, L. (2009). Marketing to the social web: How digital customer communities build your business (2nd ed.). New York, NY: John Wiley & Sons, Inc. (HF 5415.1265 .W43 2009)

Young, A. (2010). Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan. (HF 5415.1255 .Y68 2010)

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