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Research Bibliographies  

List of books arranged by subject
Last Updated: Nov 21, 2017 URL: Print Guide

Marketing Research Print Page

Marketing: Competition, Customer Service, New Products

Markets and Marketing - Marketing Research

Barabba, V. P. (1995). Meeting of the Minds: Creating the Market-Based Enterprise. (HF 5415.2 .B333 1995) 

Beckwith, H. (2000). The Invisible Touch: The Four Keys to Modern Marketing (HD 9980.5 .B423 2000)

Boone, L. E., and Kurtz, D. L. (2006)Contemporary Marketing. (HF 54l5 .B53 2006)

Brown, S., & Sherry, J. F., Jr., (Eds.). (2003). Time, Space, and the Market: Retroscapes Rising(HF 5415.T568 2003) 

Callingham, M. (2004). Market Intelligence: How and Why Organizations Use Market Research(HF 5415.2 .C25 2004) 

Clarke, R. B (1999). Frontiers in Direct Marketing Research: Proceedings(HF 5415.126 .R63 1999)

Crask, M., Fox, R. J., & Stout, R. G. (1995). Marketing Research: Principles and Applications. (HF 5415.2 .F67 1995) 

Davis, J. (2007). Measuring marketing: 103 key metrics every marketer needs. (HF 5415 .D366 2007) 

Deshpande, R. (Ed.). (1999). Developing a Market Orientation(HF 5415.2 .D44) 

Edmunds, H. (1996). AMA Complete Guide to Marketing Research for Small Business. (HF 5415.2 .E34 1996) 

El-Erian, M.A. (2008). When markets collide: Investment strategies for the age of global economic change.  New York: McGraw Hill. (HF 5470 .E4 2008)

Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). (HF 5415.2 .M35543 2010)

Godin, Seth. Free Prize Inside: The Next Big Marketing IdeaHF 5415.G577 2004 

Hill, S. & Rifkin, G. (1999). Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big.  (HF 5415.13 .H547 1999) 

Kishel, G. F., & Gunter, P. Start and Succeed in Multilevel Marketing(HF 5415.126 .K57) 

Kotler, Philip. Kotler on Marketing: How to Create, Win, and Dominate Markets(HF 5415.13 .K638) 

Kotler, P., & Fernando Trias De Bes. (2003). Lateral Marketing: New Techniques for Finding Breakthrough Ideas. (HF 5415.13 .K639 2003)

Kotler, P. Marketing Insight from A to Z: 80 Concepts Every Manager Needs to Know(HF 5415 .K63127) 

Levinson, J. C., & McLaughlin. (2005). Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients. (HF 5415.L4762 2005)

Levinson, J. C., & Lautenslager, A. (2005). Guerrilla marketing in 30 days(HF 5415 .L4766 2005)

Levitt, T. (2008). Marketing myopiaBoston: Harvard Business Press.(HF 5415 .L4832) 

Macdivitt, H. (2013). Cambridge marketing handbook. Online access

Mariampolski, H. (2001). Qualitative Market Research: A Comprehensive Guide(HF 5415.2 .M3167 2001)

McDonald, M., & Christopher, M. (2003). Marketing: A Complete Guide (HF 5415.M224 2003) 

Murphy, P. E., et. al. (2005). Ethical Marketing(HF 5415.E796 2005)

Nayak, P. Ranganath, & Ketteringham, J. M.  Breakthroughs(HF 5415.153 .N38) 

Pall, G. (2000). The Process-Centered Enterprise: The Power of Commitments(HD 31 .P26 2000) 

Palmer, A. Principles of Marketing. (HF 5415 .P2343) 

Patzer, G. L. (1995). Using Secondary Data in Marketing Research(HF 5415.2 .P38 1995) 

Reid, D. A., & Plank, R. E. (2004). Fundamentals of Business Marketing Research(HF 5415.1263 .F86 2004) 

Treacy, M., & Wiersma, F. D. (1995). The discipline of market leaders: Choose your customers, narrow your focus, dominate your market.  (HD 41 .T67 1995)

Vibert, C. (2000). Web-Based Analysis for Competitive Intelligence. (HD 30.37 .V53 2000)

Walle, A. H. Qualitative Research in Intelligence and Marketing: The New Strategic Convergence(HD 38.7 .W35) 

Waugh, T. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms(HF 5415.135 .W38) 

Weinstein, A. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms(HF 5415.127 .W45 2004) 

Wind, Y., & Green, P. E. (Eds.). Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(HF 5415.2 .M34 2004)

Zagula, J., & Tong, R. (2004). The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market(HF 5415 .Z24 2004) 

Zyman, S. (1999). The End of Marketing as We Know It(HF 5415.Z96 1999) 



 Branding and Products

Asacker, T. (2005). A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept. (HD 69 .B7 .A83 2005)

Beverland, M. B. (2009). Building brand authenticity: 7 habits of iconic brandsHF 5415.1255 .B45 2009

Boznak, R.Competitive Product Development: A Quality Approach to Succeeding in the 90's and BeyondTS 156 .B69 

Bruce, M., & Cooper, R. Creative Product Design: A Practical Guide to Requirements Capture ManagementLTS 171.4 .B78 2000

Cristol, S. M., & Sealey, P. Simplicity Marketing: End Brand Complexity, Clutter, and Confusion(HF 5415 .C6993)  

Kawasaki, G. Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services(HF 5415.153 .K384) 

Kuczmarski, T. D. Managing New Products: Using the MAP System to Accelerate Growth. (HF 5415.153 .K83 2000) 

LaSalle, D., & Britton, T. A. (2002). Priceless: Turning Ordinary Products into Extraordinary Experiences(HF 5415.15 .L37 2002) 

Linsenman, C. (2011). Start your own retail business and more. Entrepreneur Press. (HF 5429 .K525 2011)

Marconi, Joe. The Brand Marketing BookE-book

McNally, D., & Speak, K. D. (2002)Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd.  (BF 697 .M385 2002) 

Mohr, J. J. (2001). Marketing of High-Technology Products and Innovations(HC 79 .H53 2001) 

Riggs, T. (Ed.).(2003, 2007). Encyclopedia of Major Marketing Campaigns(HF 5837 .E53) 2000 and 2007 editions

Rivkin, Steve, and Fraser SutherlandMaking of a Name: The Inside Story of the Brands We Buy(HD 69 .B7 .R58 2004) 

Sharp, B. (2010). How brands grow: What marketers don't know(HF 5415.1255 .S52 2010) 

Wheeler, A. (2002). Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. (HD 69 .B7 .W44 2002) 

Zangwill, W. Lightning Strategies for Innovation: How the World's Best Firms Create New Products(HF 5415.153 .Z36)  


Customers and Customer Service

Anderson, K. Delivering Knock Your Socks Off ServiceE-book 

Barlow, J., & Maul, D. ( ). Emotional Value: Creating Strong Bonds with Your Customers(HF 5415.5 .B3673) 

Beller, K., Weiss, S., & Patler, L. (2005).  The Consistent Consumer: Predicting Future Behavior Through Lasting Values.  (HF 5415.32 .B45 2005)

Dawson, M. (2003). The Consumer Trap: Big Business Marketing in American Life(HF 5415.1 .D33 2003) 

Gee, J. Super Service Seven Keys to Delivering Great Customer Service Even When You Don't Feel Like It: Even When They Don't Deserve ItE-book

Grant, L. (2014). Stickier marketing: How to win customers in a digital age. Online access

Greiner, D., & Kinni, T. B. . 1,001 Ways to Keep Customers Coming Back(HF 5415.335 .G74) 

Gutek, B. A., & Welsh, T. The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures. (HF 5415.5 .G978) 

Hellman, K., & Burst, A. (2004). The Customer Learning Curve: Creating Profits from Marketing Chaos. (HF 5415.H3745 2004) 

Hooks, I. F., & Farry, K. A. (2001).  Customer-Centered Products: Creating Successful Products Through Smart Requirements Management. (LTS 170 .H66 2001) 

James, J. (1997).  People Talk: The Skills of Positive Communication and Customer Care(HF 5415 .J36) 

John, J. (2003). Fundamentals of Customer-Focused Management: Competing Through Service(HF 5415.335 .J63 2003) 

Johnson, M. D. (1998). Customer Orientation and Market Action(HF 5415.5 .J639) 

Meredith, G. E., & Schewe, C. D. (2001). Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care.  (HF 5415.1 .M47 2001) 

Pooler, J. (2003). Why We Shop: Emotional Rewards and Retail Strategies(HF 5415.32 .P66 2003) 

Sewell, C. (1998).  Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer(HF 5415.5 .S49 1998) 



Barney, J. B., & Clark, D. N. (2007). Resource-based theory: Creating and sustaining competitive advantage. (HD 30.28 .B36833 2007)

Brandenburger, A., & Nalebuff, B. J. (1996). Co-opetition(HD 30.28 .B696 1996) 

Brown, S. L., & Eisenhardt, K. M. (1998). Competing on the Edge: Strategy as Structured Chaos(HD 30.28 .B7822 1998) 

Christensen, C. M (2013). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. (HD 53 .C49 2013) 

Davenport, T. H. (2007). Competing on analytics: The new science of winning. (HD 38.7 .D38 2007)

Fahey, L. (1999). Competitors: Outwitting, Outmaneuvering, and Outperforming(HD 38.7 .F34 1999) 

Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: Effective application of new and classic methods. (HD 38.7 .F575 2015)  

Gamble, J., & Thompson, A.A. (2009). Essentials of strategic management: the quest for competitive advantage. (HD 30.28 .G353 2009)

Hamel, G. (2012). What matters now: How to win in a world of relentless change, ferocious competition, and unstoppable innovation. (HD 31 .H253 2012)

Higson, P., & Sturgess, A. (2014). Uncommon leadership: How to build competitive advantage by thinking differently. Online access

Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant(HF 5415.153 .K53 2005)

Magritta, J. (2012). Understanding Michael Porter: The essential guide to competition and strategy. (HD 41 .P6776 2012)

Markides, C. C., & Geroski, P. A. (2005). Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets(HF 5415.153 .M338 2005) 

Oster, S. (1990). Modern Competitive Analysis. (HD 41 .O85 1990) 

Richard, D. (2013). Selling to winOnline access

Ricci, R., & Volkmann, J. (2002)Momentum: How Companies Become Unstoppable Market Forces. (HF 5415 .R5416 2002)

Ries, A., & Trout, J. (2006). Marketing warfare: 20th anniversary edition(HF 5415 .R544 2006)

Robert, M. (1993). Strategy: Pure and Simple II: How Winning Companies Dominate Their Competitors. E-book  

Serkin, H. L. Hemerling, J. W. & Bhattacharya A. K. (2008). Globality: Competing with everyone from everywhere for everything. (HF 1414 .S.57 2008)

Vergantti, R. (2009). Desigh-driven Innovation: Changing the rules of competition by radically innovating what things mean. (HC 79 .T4 V465 2009)

Competition - journals

Journal of competitiveness - online access

Journal of competitiveness studies - online access

Rev 2017 KR


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