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Research Bibliographies  

List of books arranged by subject
Last Updated: Sep 11, 2017 URL: Print Guide

Marketing Research Print Page

Marketing: Competition, Customer Service, New Products

Anderson, Kristin. Delivering Knock Your Socks Off Service.

HD 69 .B7 .A83 2005
Asacker, T. (2005). A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept.

HF 5415.5 .B3673
Barlow, Janelle, Maul, Dianna. Emotional Value: Creating Strong Bonds with Your Customers.

HF 5415.2 .B333 1995
Barabba, Vincent P. Meeting of the Minds: Creating the Market-Based Enterprise.

HD 9980.5
Beckwith, Harry. The Invisible Touch: The Four Keys to Modern Marketing.

HF 5415.32 .B45 2005
Beller, Ken, Weiss, Steve. & Patler, Louis. The Consistent Consumer: Predicting Future Behavior Through Lasting Values.

HF 5415.1255 .B45 2009
Beverland, M. B. (2009). Building brand authenticity: 7 habits of iconic brands.

HF54l5 .B53 2006

Boone, Louis E., and Kurtz, David L. Contemporary Marketing.

TS 156 .B69
Boznak, Rudolph. Competitive Product Development: A Quality Approach to Succeeding in the 90's and Beyond.

HD 30.28 .B696
Brandenburger, A., and Barry J. Nalebuff. Co-opetition.

HD 30.28 .B7822
Brown, Shona L., and Kathleen M. Eisenhardt. Competing on the Edge: Strategy as Structured Chaos.

HF 5415.T568 2003
Brown, Stephen, and John F. Sherry, Jr., eds. Time, Space, and the Market: Retroscapes Rising.

LTS 171.4 .B78 2000
Bruce, Margaret., and Rahel Cooper. Creative Product Design: A Practical Guide to Requirements Capture Management.

HF 5415.2 .C25 2004
Callingham, Martin. Market Intelligence: How and Why Organizations Use Market Research.

HF 5415.126 .R63
Clarke, Robert B. Frontiers in Direct Marketing Research: Proceedings.

HD 53 .C49
Christensen, Clayton M. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.

HF 5415.2 .F67 1995
Crask, Melvin, Richard J. Fox, and Roy G. Stout. Marketing Research: Principles and Applications.

HF 5415 .C6993
Cristol, Steven M., and Peter Sealey. Simplicity Marketing: End Brand Complexity, Clutter, and Confusion.

HF 5415 .D366 2007
Davis, J. (2007). Measuring marketing: 103 key metrics every marketer needs.

HF 5415.1 .D33 2003
Dawson, Michael. The Consumer Trap: Big Business Marketing in American Life.

HF 5415.2 .D44
Deshpande, Rohit, ed.. Developing a Market Orientation.

HF 5415.2 .E34 1996
Edmunds, Holly. AMA Complete Guide to Marketing Research for Small Business.

HF 5470 .E4 2008
El-Erian, M. A. (2008). When markets collide: Investment strategies for the age of global economic change.  New York: McGraw Hill.

HD 38.7 .F34 1999

Fahey, Liam. Competitors: Outwitting, Outmaneuvering, and Outperforming.

HF 5415.2 .M35543 2010)
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.).

Gee, Jeff. Super Service Seven Keys to Delivering Great Customer Service Even When You Don't Feel Like It: Even When They Don't Deserve It.

HF 5415.G577 2004
Godin, Seth. Free Prize Inside: The Next Big Marketing Idea.

HF 5415.335 .G74
Greiner, Donna, and Theodore B. Kinni. 1,001 Ways to Keep Customers Coming Back.

HF 5415.5 .G978
Gutek, Barbara A., and Theresa Welsh. The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures.

HF 5415.H3745 2004
Hellman, Karl, and Ardis Burst. The Customer Learning Curve: Creating Profits from Marketing Chaos.

HF 54l5.13 .H547 1999
Hill, Sam, and Glen Rifkin. Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big.

LTS 170 .H66 2001
Hooks, Ivy F., and Kristin A. Farry. Customer-Centered Products: Creating Successful Products Through Smart Requirements Management.

HF 5415 .J36
James, Judi. People Talk: The Skills of Positive Communication and Customer Care.

HF 5415.335 .J63 2003
John, Joby. Fundamentals of Customer-Focused Management: Competing Through Service.

HF 5415.5 .J639
Johnson, Michael D. Customer Orientation and Market Action.

HF 5415.153 .K384
Kawasaki, Guy. Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.

HF 5415.153 .K53
Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

HF 5415.126 .K57
Kishel, Gregory F., and Patricia Gunter. Start and Succeed in Multilevel Marketing.

HF 5415.13 .K638
Kotler, Philip. Kotler on Marketing: How to Create, Win, and Dominate Markets.

HF 5415.13 .K639 2003
Kotler, Philip, & Fernando Trias De Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas.

HF 5415 .K63127
Kotler, Philip. Marketing Insight from A to Z: 80 Concepts Every Manager Needs to Know.

HF 5415.153 .K83 2000
Kuczmarski, Thomas D. Managing New Products: Using the MAP System to Accelerate Growth.

HF 5415.15 .L37 2002
LaSalle, Diana, and Terry A. Britton. Priceless: Turning Ordinary Products into Extraordinary Experiences.

HF 5415.L4762 2005
Levinson, Jay Conrad, and Michael W. McLaughlin. Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients.

HF 5415 .L4766 2005
Levinson, J. C., & Lautenslager, A. (2005). Guerrilla marketing in 30 days.

(HF 5415 .L4832)
Levitt, T. (2008). Marketing myopia. Boston: Harvard Business Press.

Marconi, Joe. The Brand Marketing Book.

HF 5415.2 .M3167 2001
Mariampolski, H. Qualitative Market Research: A Comprehensive Guide.

HF 5415.153 .M338 2005
Markides, Constantinos C., and Paul A. Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets.

HF 5415.M224 2003
McDonald, Malcolm, and Martin Christopher. Marketing: A Complete Guide.

BF 697 .M385 2002
McNally, David, and Karl D. Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd.

HF 5415.1 .M47 2001
Meredith, Geoffrey E., and Charles D. Schewe. Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care.

HC 79 .H53 2001
Mohr, Jakki J. Marketing of High-Technology Products and Innovations.

HF 5415.E796 2005
Murphy, Patrick E., et. al. Ethical Marketing.

HF 5415.153 .N38
Nayak, P. Ranganath, and John M. Ketteringham. Breakthroughs!

HD 41 .O85
Oster, Sharon. Modern Competitive Analysis.

HD 31 .P26 2000
Pall, Gabriel. The Process-Centered Enterprise: The Power of Commitments.

HF 5415 .P2343
Palmer, Adrian. Principles of Marketing.

HF 5415.2 .P38 1995
Patzer, Gordon L. Using Secondary Data in Marketing Research

HF 5415.32 .P66 2003
Pooler, Jim. Why We Shop: Emotional Rewards and Retail Strategies.

HD 69 .B7 .R58 2004
Rivkin, Steve, and Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy.

HF 5415.1263 .F86 2004
Reid, David A., and Richard E. Plank. Fundamentals of Business Marketing Research.

HF 5415.R5416 2002
Ricci, Ron, and John Volkmann. Momentum: How Companies Become Unstoppable Market Forces.

(HF 5415 .R544 2006)
Ries, A., & Trout, J. (2006). Marketing warfare: 20th anniversary edition.

(HF 5837 .E53) 2000 and 2007 editions
Riggs, Thomas, ed. Encyclopedia of Major Marketing Campaigns.

HD 69 .B7 .R58 2004
Rivkin, Steve, and Fraser Sutherland. Making of a Name: The Inside Story of the Brands We Buy.

Robert, Michel. Strategy: Pure and Simple II: How Winning Companies Dominate Their Competitors

HF 5415.5 .S49
Sewell, Carl. Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer.

HF 5415.1255 .S52 2010
Sharp, B. (2010). How brands grow: What marketers don't know.

HD 30.37 .V53 2000
Vibert, Conor. Web-Based Analysis for Competitive Intelligence.

HD 38.7 .W35
Walle, Alf H. Qualitative Research in Intelligence and Marketing: The New Strategic Convergence.

HF 5415.135 .W38
Waugh, Troy. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms.

HF 5415.127 .W45 2004
Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms.

HD 69 .B7 .W44 2002
Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands.

HF 5415.2 .M34 2004
Wind, Y., & Green, P. E. (Eds.). Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green.

HF 5415 .Z24 2004
Zagula, John, and Richard Tong . The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market.

HF 5415.153 .Z36
Zangwill, Willard. Lightning Strategies for Innovation: How the World's Best Firms Create New Products.

HF 5415.Z96 1999
Zyman, Sergio. The End of Marketing as We Know It.

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