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Research Bibliographies  

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Last Updated: Nov 21, 2017 URL: http://researchguides.walshcollege.edu/bibliographies Print Guide

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Marketing to Different Age Groups

Reference Books

Kahrs, K. (Ed.) (1995-2006). Business plans handbook.  Detroit: Gale Research, Inc. 13 vols. (REF HD 62.7 .B865)

Entrepreneur Magazine's successful sales and marketing: Smart ways to boost your bottom line (3rd ed.). (1999). Irvine, CA: Entrepreneur Media.  (REF HF 5415 .E58)

Circulating Books

Avery, J. (1993). Advertising campaign planning: Developing an advertising-based marketing pan. Chicago: Copy Workshops.  (HF 5415 .A93)

Bangs, D. H., Jr. (2002). The market planning guide: Creating a plan to successfully market your business, product, or service. Chicago: Dearborn Trade Pub. (HF 5415.122 .B36 2002)

Chambers, K. D. (2008). The entrepreneur's guide to writing business plans and proposals. Westport, CN: Praeger. (HD 62.5 .C423 2008)

Cohen, W. A.  (2005). The marketing plan (4th ed.). Hoboken, NJ: John Wiley. (HF 5415.13 .C6348 2005) 

Cohen, W. A. (1986). Winning on the marketing front: The corporate manager's game plan. New York: John Wiley. (HD 30.28 .C63)  

Goetsch, H. W. (1993). Developing, implementing, and managing an effective marketing plan. Lincolnwood, IL: NTC Business Books.  (HF 5415.13 .G568)

Hanan, M. (1987). If you don't have a plan, stay in the car. New York: AMACOM. (HF 5438.25 .H347)

Harris, L., & Dennis, C. (2002). Marketing the e-business. London: Routledge. (HF 5415.1265 .H27)

Hiebing, R. G., and Cooper, S. W. (1997). The successful marketing plan: A disciplined and comprehensive approach.  Lincolnwood, IL: NTC Business Books. (HF 5415.13 .H523)   

Hiebing, R. G., Jr., and Cooper, S. W. (2004). The one day marketing plan: Organizing and completing a plan that Works (3rd ed.).  New York: McGraw-Hill. (HF 5415.13 .H518 2004)

Johnson, W. (2004). Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns. New York: AMACOM. (HF 5415.13 .J5878 2004)

Kumit, P., & Lance. S. (2009). The little blue book of marketing: Build a killer plan in less than a day. New York: Portfolio. (HF 5415 .K844 2009)

Larkin, G. A. (1992). 12 simple steps to a winning marketing pan. Chicago: Probus Publishing Company. (HF 5415 .L37 1992)

Luther, W. M. (1992).The marketing plan: How to prepare and implement it. New York: American Management Association. (HF 5415 .L83)   

McDonald, M. H. B. (2002). Marketing plans that work. Boston: Butterworth-Heinemann. (HF 5415.13 .M3154  2002)

McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Boston: Butterworth-Heinemann. (HF 5415.13 .M69183 1999)

Nykiel, R. A.  (2003). Marketing your business: A guide to developing a strategic marketing plan. New York: Best Business Books. (HF 5415.135 .N957 2003)

Parmerlee, D. (2000). Preparing the marketing plan: AMA marketing toolbox. Lincolnwood, IL: NTC Business Books. (HF 5415.13 .P3248) 

Stasch, S. F. (2010). Creating a successful marketing strategy for your small new business. Santa Barbara, CA: Praeger. (HF 5415.13 .S8573 2010)

Withers, J., & Vipperman, C. (1992).  Marketing your service business: Plan a winning strategy. Vancouver, Canada: Self-Counsel Press.  (HF 5415.W57 1992) 

Rev 2017 KR

 

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