Consumer Behavior--Online Resources
Consumer Behavior--Reference Books
Demographics: The characteristics of the size and structure of a human population, such as its distribution and age range.
Psychographics: What customers think and feel, how they buy, and associated way-of-life and life-cycle issues.
Source: Business, the Ultimate Resource, accessed through Credo Reference
The polling sites below focus on lifestyle and behavior.
Consumer Behavior - Recent News
Recent News About Consumer Behavior from The New York Times