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Last Updated: Aug 11, 2017 URL: http://researchguides.walshcollege.edu/marketing Print Guide RSS Updates

Marketing Plans Print Page
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Reference Books

Business Plans Handbook - Kahrs, K. (ed.)
Call Number: REF HD 62.7 .B865
Publication Date: 1995-2006


 

Circulating Books



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How to write a business plan - McKeever, M.P.
Call Number: Electronic book
ISBN: 1413303870
Publication Date: 2005

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The marketing plan - Cohen, W.A.
Call Number: HF5415.13 .C6348 2005
ISBN: 0471230596
Publication Date: 2005


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Marketing the e-business - Harris, L. & Dennis, C.
Call Number: HF5415.1265 .H27
ISBN: 0415256003
Publication Date: 2002

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The one day marketing plan: Organizing and completing a plan that works - Hiebing, R.G., and Cooper. S. W.
Call Number: HF5415.13 .H518 2004
ISBN: 0071395229
Publication Date: 2004


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Marketing plans that work - McDonald, M.H.B.
Call Number: HF5415.13 .M3154 2002
ISBN: 0750673079
Publication Date: 2002

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Marketing your business: A guide to developing a strategic marketing plan - Nykiel, R.A.
Call Number: HF5415.135 .N957 2003
ISBN: 0789017695
Publication Date: 2003

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Preparing the marketing plan: AMA marketing toolbox - Parmerlee, D.
Call Number: HF5415.13 .P3248 2000
ISBN: 0658001345
Publication Date: 2000

Advertising campaign planning - Avery, J.
Call Number: HF5415 .A93
Publication Date: 1993

 

Marketing Facts

Marketing Plan: Overall marketing objectives and the strategies and programs of action designed to achieve those objectives

Source: Business: The Ultimate Resource, accessed through Credo Reference

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