This is the "Web Sites" page of the "Marketing" guide.
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Last Updated: Nov 2, 2017 URL: Print Guide RSS Updates

Web Sites Print Page

Marketing Web Sites

  • Advertising Age
    News and data about the advertising/marketing industry.
  • Advertising Educational Foundation
    The nonprofit AEF promotes "the understanding of advertising and its role in culture, society and the economy."
  • Adweek magazine
    News about advertising and media.
  • American Marketing Association
    Although much of the information on this web site is for members only, guests have access to helpful resources such as white papers, newsletters, webcasts, and a marketing dictionary.
  • Chartered Institute of Marketing
    Resources from United Kingdom's largest marketing trade association.
  • Chief Marketer
    Provides detailed information on measurable marketing strategies, tactics and techniques.
  • Click Z
    Marketing news and expert advice.
  • Creative
    Web version of the magazine focusing on promotion and marketing.
  • Direct Marketing News
    Direct Marketing News provides the comprehensive coverage of the hottest trends, success strategies, and core technologies that marketers need to get from raw data to profitable insight.
  • eMarketer
    Daily briefing on digital marketing and media trends.
  • Event Marketer
    Covers face-to-face marketing.
    News stories, a blog and resources about marketing for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
  • MarketingProfs
    Short for marketing professionals, this site explores a broad range of marketing solutions.
  • MarketingSherpa
    Offers practical case studies, research and training for marketers.
  • Quirks
    Web version of the magazine focusing on marketing research.
  • Social Media Examiner
    Online magazine about social media marketing.
  • Word of Mouth Marketing Association
    WOMMA is the official trade association dedicated to word of mouth and social media marketing.

Evaluating Web sites

 Just because you read it on the Web doesn't mean it's true. Learn to recognize credible Internet sources by studying any of the sources at this link:


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