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Last Updated: Nov 2, 2017 URL: http://researchguides.walshcollege.edu/marketing Print Guide RSS Updates

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ADVERTISING/PSYCHOLOGY

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Paid Attention - Faris Yakob
Call Number: HF5823.Y335 2015
ISBN: 9780749473600
Publication Date: 2015-04-28

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The branded mind: What neuroscience really tells us about the puzzle of the brain and the brand - Du Plessis, E.
Call Number: HF5415.12615 .D8 2011
ISBN: 9780749461256
Publication Date: 2011



 

BRANDING

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The Future of Branding - Rajendra K. Srivastava (Editor); Gregory Metz Thomas (Editor)
Call Number: HF5415.1255F88 2016
ISBN: 9789351503163
Publication Date: 2016-01-19

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Ingredient Branding - Philip Kotler; Waldemar Pfoertsch
Call Number: HF5415.1255 .K68 2010
ISBN: 9783642042133
Publication Date: 2010-06-08


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Blowing up the Brand - Melissa Aronczyk; Devon Powers
Call Number: HD69.B7 B575 2010
ISBN: 9781433108679
Publication Date: 2010-07-29

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Brand media strategy - Young, A.
Call Number: HF5415.1255.Y68 2010


 

CONSUMERS


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Consumer Culture - Celia Lury
Call Number: HC79 .C6 L87 2011
ISBN: 9780813550671
Publication Date: 2011

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The New Experts - Bob Bloom
Call Number: HF5415.32 .B568 2010
ISBN: 9781608320240
Publication Date: 2010-09-01


 

INTERNET ADVERTISING/SOCIAL MEDIA

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Digital Influencer - John Lincoln
Call Number: HF5415.1265L56 2016
ISBN: 9781532790911
Publication Date: 2016-02-16

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Social Media Strategy - Keith A. Quesenberry
Call Number: HF5415.1265Q46 2016
ISBN: 9781442251526
Publication Date: 2015-10-22

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Street Marketing - Marcel Saucet
Call Number: HF5415.1265.S28 2015
ISBN: 9781440838385
Publication Date: 2015-09-29

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The New Handshake - Joan C. Curtis; Barbara Giamanco
Call Number: HF5438.25 .C87 2010
ISBN: 9780313382710



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Guerrilla Social Media Marketing - Jay Conrad Levinson; Shane Gibson
Call Number: HF5415.1265 .L4812 2010
ISBN: 9781599183831
Publication Date: 2010-10-01

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Outcome-Based Marketing - John D. Leavy
Call Number: HF5415.1265 .L42 2011
ISBN: 9781599184180
Publication Date: 2011-06-01

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The ultimate Web marketing guide - Miller, M.
Call Number: HF5415.1265 .M555 2011

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Wikibrands: Reinventing your company in a customer-driven marketplace - Moffitt, S., and Dover, M.
Call Number: HD69.B7 M653 2011
ISBN: 9780071749275
Publication Date: 2011

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Social media ROI: Managing and measuring social media efforts in your organization - Blanchard, O.
Call Number: HM742 .B53 2011
ISBN: 9780789747419
Publication Date: 2011

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LinkedIn for Business - Brian Carter
Call Number: HD69.S8 C366 2013
ISBN: 9780789749680
Publication Date: 2012

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Pinterest for Business - Jess Loren; Edward Swiderski
Call Number: HF5415.1265 .L67 2013
ISBN: 9780789749925
Publication Date: 2012

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Trust Agents - Christopher Brogan; Julien Smith
Call Number: HF5415.12.1265.B75 2010
ISBN: 9780470743089
Publication Date: 2009-08-24

 

MARKETING/MANAGEMENT



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The Little Blue Book of Marketing - Steve Lance; Paul Kurnit
Call Number: HF5415 .K844 2009
ISBN: 9781591843054
Publication Date: 2009-12-31

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Creating a Successful Marketing Strategy for Your Small New Business - Stanley F. Stasch
Call Number: HF5415.13 .S8573 2010
ISBN: 9780313382468
Publication Date: 2010-06-01

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Micromarketing - Verdino, G.
Call Number: HF5415 .V377 2010

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SAGE Brief Guide to Marketing Ethics - Sage Publications Staff
Call Number: HF5415. S228 2012
ISBN: 9781412995146
Publication Date: 2011-03-14

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The Fusion Marketing Bible - Lon Safko
Call Number: HF5415.1265 .S24 2013
ISBN: 9780071801133
Publication Date: 2012-09-25

 

Public Relations and Media

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The Handbook of Crisis Communication - Sherry J. Holladay (Editor); W. Timothy Coombs (Editor)
Call Number: HD49.H352012
ISBN: 9781444361902
Publication Date: 2012-01-10

 

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